MOSTLY MADE
An end-to-end solution from the freezer aisle.
Mostly Made wanted to move from the freezer aisle to the deli case.
But the packaging wasn’t designed for the refrigerated cases, and the brand would be moving to a new category with stiffer competition. So, our idea was to position the brand and refresh the brand mark. Then we moved to refreshing the packaging from basic structure to finished design to ensure Mostly Made was ready-made for its new home.
Results
Mostly Made has experienced a +136% YOY in Target stores.
More Work
