HAIRLESS DOG BREWING COMPANY
Standing out in a sea of 0.0%.
Hairless Dog, a non-alcoholic brewing company, needed to modernize its brand and catapult it to the pole position in a booming category with new players entering the fold left and right, right and left.
The beer shelf was the first line of defense, and we created a bold design language to ensure this craft NA beer had some serious teeth to stand out from its pack of competitors as being one of the few true 0.0% brews.
11,000
increase in Instagram followers
Results
400%
increase in production to meet demand
More Work
