Creating the undisputed master of the shoeniverse.
To promote an improbable collaboration between NBA All-Star James Harden, Trolli and Adidas, we revolutionized candy by creating a whole new candy: Sour Brite Sneaks: the world’s first limited-edition, shoe-shaped gummies modeled after the soon-to-drop Harden Vol. 2 sneaker. To win over the footwear fundamentalists, we made custom influencer kits with Certificates of Awesometicity. This all-star launch was virtually unstoppable, making it rain from every corner of the court.