Gamifying the future of gaming.

Open House is a public-facing learning lab that helps Target test new and emerging strategies to stay ahead of changes in the retail landscape. The space hosts fully immersive, unique experiences that help start new conversations with guests around a rotating suite of themes. We concepted, designed and produced the branded experience for Target’s latest test lab theme: “The Future of Gaming.” From the name “Game Room” to the design of all visual assets, we helped Target transform the space from side to side, top to bottom.