Hitting the bullseye on the future of retail.

In an effort to identify and attract innovative retail partners, Target launched programs to identify and support promising startups, but the efforts quickly became confusing and disjointed. To simplify and focus this mission, we helped Target develop a total brand overhaul, site redesign and several activation events. With a new platform as bold as the startups it sought to engage, Target Accelerators is successfully attracting the next generation of retail partners.