Refreshing fresh from the ground up.
Robinson Fresh asked us to create a new positioning building off its strong B2B reputation that would bring it out of obscurity and make it a household name among fresh produce buyers. This involved evolving the brand’s visual identity and extending the brand expression to consumer-facing packaging and communications. It had to be intentional, it had to honor the equity they had built and it had to express the infinite possibilities of fresh. It is their name, after all.