Getting four legs up on the competition.

Packaging for pet toys should be as fun for pet owners as the toys are for pets. To get more pet owners’ tails wagging, we worked with Petco to reverse the fortunes of their Leaps & Bounds brand by focusing on the brand’s high safety standards and the importance of a pet’s holistic health. By establishing high-quality products as an essential element of healthy play, we re-established Leaps & Bounds as the pack leader of pet toys.