Mostly Made

An end-to-end solution from freezer to deli.

Mostly Made solves a problem busy families face every day by providing delicious homestyle meals that can be prepared in minutes, not hours. So when Mostly Made wanted to move from the freezer aisle to the deli case, we needed to rethink every aspect of the brand without skipping a beat. We provided a full end-to-end solution from strategy and positioning to packaging structure and brand design to consumer testing, photography and printing to ensure Mostly Made was ready-made for its new home.