Favorite Child appoints Veronica Padilla as VP, Head of Design.
Award-winning, full-service advertising agency Periscope and Favorite Child have announced a new leadership appointment to continue advancing the agency’s design offering. Veronica Padilla joins as Vice President, Head of Design for Favorite Child after most recently serving as Head of Design at Havas.
Padilla’s appointment is a new role for the agency and underpins the continued evolution of Favorite Child, which launched in July 2022. Padilla will lead the expansion of creative output and work to make Favorite Child a category “favorite” in design circles.
“I was hooked by the name ‘Favorite Child,’ then drawn in by the Reverse RFP because I love work with a higher purpose,” said Padilla. “As soon as I met the people, I was sold — genuine, kind and excited to do great work with a bend toward social good. My greatest area of expertise is in designing to evoke feelings. And since I’m a people person, I’m most excited to build warm relationships that foster community so we can create meaningful, memorable work that sparks joy from the inside out.”
I’m most excited to build warm relationships that foster community so we can create meaningful, memorable work that sparks joy from the inside out.”Veronica Padilla, VP, Head of Design
Padilla brings over 20 years of experience to her new role, including at renowned shops like Havas Chicago, Droga5, Mekanism, Mullen, and Crispin Porter + Bogusky. She also founded Tiny Movement, a consciously led design boutique, and Gentle Mentals, a grassroots mental health initiative.
Padilla has won awards from numerous industry shows and publications, including Cannes, D&AD, Communication Arts, and more. Her previous clients include a wide range of household names, from Google and Starbucks to the White House and Yellowstone National Park, among others.