TITLEIST PRO V1 & PRO V1X
Redefining the golf ball that redefined golf.
When it was first introduced a quarter-century ago, the Titleist Pro V1 turned the game on its head. In the 25 years since, each iteration of the Pro V1 and Pro V1x has only widened the gap between Titleist and its competitors. And therein lay our challenge: To develop packaging that instantly confirms the brand’s position as the #1 ball in golf, while simultaneously communicating that the new version is even better — establishing new standards for performance and playability.
To accomplish this, we embraced simplicity. Our 2025 packaging design is anchored by a familiar brand equity — a bold monoline embodying the singular focus that Titleist has always had for the sport of golf. And to represent the myriad technological advancements of this year’s launch, we worked with our printer to emboss the monoline using premium substrates to create added depth and dimension.
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