Beer we go, Summit Twins Pils!
We were thrilled to be tapped for the launch of Summit Twins Pils, an award-winning, traditional, unfiltered German-style pilsner released as part of Summit Brewing Company’s partnership with the Minnesota Twins baseball team. The new year-round beer offering embodies both brands’ belief in “One team, one territory” by bringing two Minnesota greats together.
Summit Brewing Company has been a craft beer pioneer in Minnesota since 1986. The next year, the Twins won the World Series. Coincidence? We think not. Inspired by what happens when Minnesota legends come together, the cobranded beer can design features a throwback jersey-inspired look with the iconic Twins team logo on a field of baby blue trimmed with navy and gold.
There’s no better way to celebrate this beautiful partnership than by having one of my favorite beers, one of the best beers we produce here at Summit, in Twins branded packaging.Mark Stutrud, President and Founder, Summit
Beer is a treasured part of the baseball experience, so to promote the perfect pils to enjoy while you’re partaking in America’s pastime, we simply inserted beer into the standard gameday vocabulary. From radio spots to social posts, a can-filled campaign insisted that “Baseball has never beer’d so good” as when you have a crisp Summit Twins Pils in your mitt.